11 Howard, New York
Posted on 13 July 2016
Injecting Scandinavian quality and design into the iconic Soho neighbourhood in lower Manhattan, 11 Howard has not only created something visually stunning for visiting guests to admire, use and enjoy, it has created something with conscience, continually giving back to the community and benefiting its surroundings. This hotel has taken luxury in a new direction, one that is not only beautiful on the surface, but beautiful deep within the foundations of the brand itself. I take a look around this incredible hotel, discover the beautiful designs and learn just what conscious hospitality means to the brand.
From the moment of arrival, guests are surrounded by calming natural tones, floral displays and impressive art showcasing within the spaces of the reception, lobby and lounge. This is a welcome contrast from the excitement and busy streets surrounding the hotel. There is an artistic presence throughout the entirety of the design with each space represented in a different way. The lobby has a minimalist feel, combining luxurious stones and textures with modern art suspended from the ceiling. The lounge exchanges stones and solid surfaces for softer variations of wood, fabric and upholstery, creating a moment of calm and relaxation for guests that want to escape the hectic city life.
The blond restaurant and bar with it's large arched windows facing out over Howard Street is where we start to see a beautiful injection of colour. Focal points have been created by grouping vibrant colours within artwork, floral displays and even incorporating into the upholstery of lounge seating as you can see above. These colours, whilst not overpowering, add excitement and personality into an area that is designed to be social and relaxing. The ambience of the bar changes from the morning daylight to evening's sunset, adjusting the mood and setting to the day's requirements.
With eleven room options available to guests, there is a size and shape to fit all. I could not feature the rooms without mentioning the incredible Terrace suite, with French doors that open out onto a private terrace with breathtaking views of the New York skyline. Consisting of a separate bedroom with two bathrooms, a living space, full working kitchen and dining room, the terrace suite is a luxury home away from home. The rooms have been inspired by Danish design, emphasising quality of product and beauty of natural materials. Soft pink pastels drape the crisp white bed sheets, adding serenity and calmness whilst complimenting the luxury gold accessories and rich blue drapery.
As mentioned before, 11 Howard has a guiding principle of conscious hospitality. It is fantastic to see a hotel giving back to the neighbourhood and its surroundings. Each aspect of the hotel from the location, amenities and services have been considered in a wider aspect that benefit more than just the hotel. This means that 11 Howard has a reach beyond the doorstep of its magnificent hotel and reaches out to the community, giving back to charitable organisations which in turn helps the locals and people in need.
If you would like to find out more about the brand, its designs and its values, click to visit the official 11 Howard Hotel website.