Floris X Echlin
Posted on May 09 2019
Floris partners with Interior Design Studio Echlin to explore the formula for the perfect internal space at their iconic London store.
England's oldest perfumer and fragrance house, Floris has partnered with interior design studio Echlin, creating a formula for the perfect home interior. Building on a shared understanding of craftsmanship, fine ingredients and lifestyles; Echlin has designed a life-size mood board at their Jermyn Street store which has been inspired by four new Floris products launching this Spring.
The installation at Jermyn Street goes beyond the window display, extending into the store with homely touches through bespoke handmade furniture, live planting and interior mood boards, as well as images of Echlin projects paired with complementary Floris colognes and perfumes.
The creation of a mood board is an essential part of the design process for both interiors and architecture, where the workings of the design team's mind are laid out visually for the client to get a feel for the colours, materiality and spaces proposed. These proposals are often combined with images that hint at the lifestyles of the clients that will inhabit or enjoy the spaces created. In much the same way, the Floris team create fragrances for imagined individuals that show a deep understanding of personality and life for the wearer. At Floris' flagship store, this partnership is presented in the form of an imagined scene celebrating these four new products; the hand treatment cream in three scents and the violet mouthwash.
The ingredients of the new products have been distilled down to feature one bold colour on their packaging. This colour, in turn, has inspired the large panels and furniture designs that are displayed in the store's window display. This conceptual approach invites visitors to enter the store and explore the Floris products and more of the work from the Echlin studio.
The two brands create a harmonious partnership, passionate about understated luxury and timeless elegance, their work showcasing an understanding of people and place.