Chelsea Summer Street Party 2016
Posted on July 01 2016
After an incredible Chelsea Design Quarter Summer street party at the Villaverde showroom in 2015, I was looking forward to catching up with the team, discovering new products and taking on the Summer Street party 2016 to its fullest. With so many luxury brands taking part in the celebration and so little time, I managed to squeeze a visit into five of my favourites to find out more about their products and join in the celebrations.
Our first stop was to the Drummonds showroom, complete with spa area for massages and treatments and games arcade for the big kids and lovers of video games. Summer inspired cocktails were available at the bar, giving us time to wander around and appreciate the stunning bathroom designs and styles on offer, everything from classic marble and brass to tropical inspired free standing baths. If this was not enough, a brass band even made their way into the showroom, playing tunes and adding to the excitement as you can see in the video above.
What I noticed more than ever this year is the sense of community within the Design Quarter. The street party gives everyone the chance to socialise and appreciate design as a whole rather than being constrained within the walls of a showroom. Doors are opened, showrooms extend onto the street and brands connect. This year's entertainment was no exception to the rules with entertainers adorned in vibrant union flag outfits, on stilts, juggling and bringing a smile to everyone's faces.
After leaving Drummonds, it was on to the Villaverde showroom. Greeted with familiar and smiling faces, it felt more like a family reunion than a showroom party. Touring the showroom, it was great to see how the brand has evolved over the space of a year, being introduced to brand new designs that are sure to impress and amaze. A new light that caught my eye was the very striking Astor Chandelier, a very long and sculptural design that mixes the beauty of tradition with a touch of contemporary class.
It was my first time visiting the Waterworks showroom so I was delighted to finally get the chance to visit and learn more about the brand and products that they sell. From the moment you walk in your eyes are instantly caught by the large open shower cubicle facing the entrance. The talk of the showroom was the beautiful eclectic tiles within the cubicle that work incredibly well against the brass shower fixtures and light marble. With a selection of gin based cocktails on offer, we were given a tour of the impressive space and talked through the design detail and quality for some of the brand's most iconic pieces.
Another unexplored area of the Chelsea Design Quater for me was the Guinevere antiques store a few seconds walk from the Waterworks showroom. This store is quite literally a labyrinth of exquisite items and rich designs just waiting to be discovered. Grouped and styled across rooms and levels of the building, you could spend an entire day taking everything in. With a friendly team on hand and Champagne waiting ready, Guinevere was definitely a highlight of the Summer party, one that I look forward to visiting again.
My final brand visit of the day was to the wonderful Reed Harris showroom. It is always a pleasure to see the team at Reed Harris and even more exciting to see the new designs and displays showcasing in their beautiful space. A design that I simply had to mention as it always attracts the attention is the Jungle tile, imaged below. I love the choice of designs from this brand, constantly challenging our perception of what a tile is and the looks, uses, and styles that they can achieve. As someone that loves to touch and feel the textures and surfaces of products, Reed Harris is the first stop for finding the perfect quality tile, wallpaper, and paint.
Another fantastic year over and so many inspirational design discoveries made. I wish I could have visited all the brands celebrating this year's street party as there were so many exciting events taking place. I want to thank everyone that was involved in putting together such a brilliant event, you could tell that everyone had an amazing time. With such fantastic feedback for the 2016 party, we are all looking forward to joining the party once again in 2017.